6Quinn C. What's in a brand[J]? Trustee,2007,60(5) :30-31.
7Anderson E. Online promotion a must for hospital marketing professionals. Employ tactics to ensure your Web site is working to build your brand[J].Profiles Healthc Commun, 2007,23 (2) : 11-13.
8Reed SD, Radeva JI, Weinfurt KP. Resource use, costs, and quality of life among patients in the multinational Valsartan in Acute Myocardial Infarction Trial (VALIANT)[J]. Am Heart J, 2005,150(2) : 323-329.
9Lewis RC,Booms BH.The marketing aspects of service quality in emerging perspectives on services marketing[M].In:Berry L,Shostack G,Upah G ed.Chiago:American Marketing,1983:99-107.
10Gronroos C.Marketing in Service Companies[M].Malmo Liber,1983.
