中小企业网络营销发展探析

Analysis of Network Marketing Development in Small and Medium-Sized Enterprise

随着现代信息技术的不断发展,中小企业的营销环境也发生了巨大的变化,网络营销正成为一种更加有效的营销形式。以网络营销的内涵分析为基础,分析了中小企业网络营销存在的问题,提出了相关对策建议。

With the continuous development of modern information technology,small and medium-sized enterprise marketing environment has changed greatly.Network marketing is becoming a more effective marketing form.This paper is based on the analysis of the connotation of network marketing.And then we analysis the problem of small and medium-sized enterprise network marketing.And further puts forward relevant countermeasures.