高职院校以能力为导向的运输市场营销课程岗位能力调查研究

Position Capability Survey Research of the Ability-oriented Transportation Marketing Curriculum in Higher Vocational College

以往教师对市场营销课程的讲授多偏重对一般营销理论的普适性和通用性的讲授,缺乏学生实践应用环节。本研究从企业实际出发,对流通、运输相关企业进行调研,探索目前流通、运输相关企业中的营销典型工作岗位应具备的专业行动能力,为进一步明确运输市场营销课程教学内容提供有力依据。

Previous marketing courses have put more emphasis on the general theory,which missed practical application areas.The survey research begins with the reality of enterprises and is conducted with physical distribution and transportation-related businesses in corresponding to the typical jobs with the needs of the ability to act professionally,which can provide effective basis for clearing in further the marketing course content.