企业识别系统在科技期刊发展中的作用与应用策略分析

Contribution and applied strategies of corporate identity system in development of sci-tech journals

简要论述企业识别系统(CIS)在科技期刊发展中的作用,如有利于提升竞争力和形象、增强凝聚力等,同时从理念识别、行为识别和视觉识别3个方面分析CIS在科技期刊中的应用策略。

With the continuous intensive competition of journal publishing market and gradual deepening of publication reform, introducing and applying the corporate identity system （ CIS ） has become the inexorable tendency in the administration and development of modern sci-tech journals. This paper briefly discusses the contribution of CIS in the development of modern sci- tech journals, such as improving the competitive strength and corporate image, increasing the cohesiveness. At the same time, the applied strategies of CIS are also analyzed through the mind identity, behavior identity and visual identity.