博弈视角下的会展企业与第三方物流的竞合关系与风险防范研究

Study on the Coopetition between Exhibition Enterprise and 3PL Providers:a Game Perspective

基于对会展行业物流外包现状的调研及分析,指出会展企业与第三方物流服务商合作中的系列风险,并通过构建在信息不对称的情况下双方动态博弈模型分析风险产生的原因,提出会展企业在物流外包中规避与防范合作风险的相应对策,从而促进第三方物流服务商不断提高服务质量,为会展企业集中精力于核心竞争力的培育奠定坚实的基础。

Based on an analysis of the data collected from an empirical investigation of the current station of exhibition enterprise logistics outsourcing, the paper points out the series of risks in the cooperation between the exhibition enterprise and the 3PL provider, studies the cause of these risks by formulating the game analysis model of the two parties with asymmetric provision of information, and proposes the corresponding countermeasures for the exhibition enterprise to prevent and deal with risks in the process of logistics outsourcing.