摘要
我国电视节目出现了媚俗化娱乐、跟风生产、过分依赖广告等消费主义现象。我们应该正确认识消费主义,建构大众文化的生态消费观,尊重受众、打造绿色品牌,提高经营水平,以期消除电视消费主义的负面影响。
There were all sorts of phenomenon such as kitsch entertainment,production following suit,relying too much on advertisement whose essence is consumerism.We should correctly realize consumerism;set up the ecological consumptive view of popular culture;respect for the audience;build green brand and improve the management level,so as to put an end to the negative influence of consumerism on TV.
出处
《价值工程》
2012年第1期128-129,共2页
Value Engineering
基金
渭南师范学院人文社科项目(11YKS001)
秦东历史文化研究中心科研项目(QDYB1117):"大众传媒与秦东文化资源开发研究"
关键词
消费主义
电视节目
生态消费观
consumerism
TV program
view of ecological consumption
