导游员素质与形象塑造

Tour Conductor Quality and Image Building

导游员素质关系旅行社的兴衰,主要表现为良好的思想品质,广博合理的知识结构,杰出的组织、人际交往能力和自控力以及高超的语言表达能力,卓越而有效的导游技能,健康的心理和体质等方面。

Tour conductor quality is related to the rise and decline of travel agency,including good personal quality,extensive and reasonable knowledge structure,excellent skills of organization and interpersonal communication,self-control ability,superb language expression skills,excellent and effective guide skills,and healthy psychology and physique.