基于推-拉原理的互动信息传播模式研究

Research on Interactive Information Communication Model Based on Push-pull Pattern

本文针对传统的信息传播模式的不足,在分析和总结传统传播模式的基础上,提出基于传播者推动和用户拉动的互动信息传播模式。详细介绍了推-拉互动模式的结构,并将它与德弗勒的互动过程模式做了简单的对比。最后本文利用推-拉互动模式对联通CDMA手机的传播过程做了简单的实证研究,进一步阐明了该模式在解释信息传播过程中的合理性和实用性。

This paper introduced interactive information communication model based on push-pull pattern.Then the structure of this model was described and compared with Defleur interactive model.At last,popularization of CDMA mobile phone as a case study exemplifies push-pull Interactive model was more rationality and more practicality.