国外创意旅游内涵研究

A STUDY ON THE CONNOTATION OF CREATIVE TOURISM IN OVERSEAS

创意旅游从旅游活动发展伊始便在实践层面一直存在,但直到近几年才由理查德(GregRichards)和瑞蒙德(Crispin Raymond)首先在真正意义上提出。这一概念的提出,主要源于西方社会创意趋势(creative turn)的出现,并且逐渐蔓延到经济、社会的各个层面。创意旅游因创意趋势被正式提出,因源于创意而具有天然的独特内涵,这也使得它与"传统的旅游形式"相区别,首先表现为创意旅游具有极强的"活动参与性"。特别值得强调的是,这种区别更多的表现为本质上的差别而不仅仅是时间上的先后次序及形式上的改变。

Creative Tourism （CT） has been existed since the beginning of tourism, but Greg Richards and Crispin Raymond firstly presented it in recent years, mainly from the emerging creative turn in Western society gradually spreading to all aspects of society. The shift from tangible to intangible tourism resources places pressure on destinations to become even more creative in their development strategies. As Richards and Ray- mond （2000） argue, ＂creative tourism＂ is a further development of tourism towards more experiential forms of consumption, which emphasize personal development. Many foreign scholars have noted this trend in the development of creative tourism, but paid less attention to the basic research of creative tourism. Creative Tourism was formally presented because of the trend of creative, so that had a unique meaning. Although the academic content is not exactly the same understanding of the formation of the implications and elements of creative tourism nowadays, highly ＂activities participation＂ has become primary features of creative tourism. Creative Tourism is different from the ＂traditional forms of tourism＂, most of the distinction performs as differences of nature rather than the order of time or the change of form, especially performs as the different and connection between this feature and adventure travel. Furthermore, the development of creative tourism presents new challenges for both the tourist and the destination. It is not just a question of the tourists themselves engaging in creative activities, but it should be a system of ＂co-production＂ between the tourist and the producers in the destination. Finally, what we can conclude is that ＂active participation＂ is the absolutely main characteristics of creative tourism. Creative tourism does not depend on where you go, what kind of career you have, how creative when you design your trip and post photos on the website, but whether you actively participate in the affairs the tourism have.