试论女性学术期刊的定位——以《山东女子学院学报》为例

On the Orientation of Female Academic Journals——A Case Study of Journal of Shandong Women's University

女性学术期刊是一种非营利性和小众化的刊物,其特点决定了必须对它进行准确的定位,这样才能保证其在期刊界的竞争中生存和发展。从《山东女子学院学报》的实践经验来看,女性学刊的内容定位、读者定位、作者定位、编辑定位是其定位的主要内容。

As a non-profit journal of small mass, it is extremely important to orientate the female academic journals accurately in order to ensure its survival and development in the competition of the periodical publication. Based on the practical experience of Journal of Shandong Women＇ s University, the main orientation of journals on women＇ s studies consists of the content, audiences, authors and editors.