跨文化交际中心理文化变量及交际策略的认知研究

A cognitive study of psycho-cultural variables and communication strategies in intercultural communication

跨文化交际行为是一种认知活动,心理文化在其中起着重要的作用。文化迁移、文化定势、文化移情是三大心理文化因素的表现形式,它们在交际中相互影响、相互作用,直接影响交际预期和交际效果。为了弥补因为文化差异等因素造成的交际障碍,交际者要根据不同的环境选择语码转换和语言顺应等不同的交际策略,以帮助实现理想的跨文化交际效果。

According to the cognitive theory,intercuhural communication is a cognitive activity, in which psychological culture plays an important role. Cultural transfer, cultural stereotype and cultural empathy are the three forms of psychological culture factors. They influence each other in communication, which consequently affects expectations and effectiveness of communication. To compensate for communication barriers caused by cultural differences, communicators should select appropriate communication strategies such as code-switching and language transfer according to different environment. Thus, the desired effect of intercultural communication can be achieved.