广告翻译——文化意象的解构与美化

Advertisement Translation——The Decoding and Beautifying of Cultural Images

广告翻译的过程是一个跨文化再创造的过程,需要灵活运用不同的美学策略,才能达到翻译上的功能对等,再现广告中的文化意象。

Advertisement translation is a cross-culture innovative process, which requires translators to make good use of different aesthetic strategies so as to achieve functional equivalance, and vivdly display cultural images in the advertisements.