摘要
Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.
Brand naming is no small feat, but it is truly achieved by only a few Chinese consumer brands. The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.
出处
《科技视界》
2011年第24期13-14,共2页
Science & Technology Vision
基金
浙江省商务英语特色专业建设(编号:TZZ10066)
