基于内蒙古本土资源型企业案例的战略选择模型研究

Study on strategy selection model based on the Inner Mongolia native resource-based enterprise′s case

从资源型企业的技术战略内涵和特点出发,按照技术、资源、业务单位3个维度,建立了资源型企业成长的TRU模型,并提出资源型企业的成长战略选择逻辑,要综合考虑技术战略、资源战略和战略业务组合,从而建立起自己独特的竞争战略。以内蒙古本土资源型企业成长典型鄂尔多斯集团、伊利集团作为案例进一步阐释了资源型企业战略选择路径。

In this paper,resource-based enterprise′s technology strategy content and characteristics,according to technology,resources,business units in three dimensions,the establishment of a resource-based model of business growth of TRU,and to make resource-based business growth strategy selection logic,considering the technology to strategy,strategic resources and strategic business combination,in order to establish their own unique competitive strategy.In this paper,the local resource-based enterprises in Inner Mongolia Erdos Group,the typical growth,Yili Group,as the case further illustrates the resource-based business strategy to select the path.