情境危机传播理论：危机传播研究的新视角

Situational Crisis Communication Theory:New Perspective of Crisis Communication Research

情境危机传播理论是危机传播研究的重要理论之一,也是目前国外学界关注的热点。这一理论根据归因论建构其理论模型,并通过实验对模型中的关键命题进行检验,对于不同的危机情境提出有针对性的反应策略选择建议。其理论构建、研究方法与研究角度都极富启发性,对危机传播的研究传统形成了突破。本文对这一理论的建构,实证检验及成果进行介绍,并对其理论贡献和实践意义进行评价。

Situational Crisis Communication Theory （SCCT） was an important theory in the field of crisis communication, which was also a hot topic for the world-class research. Based on the attribution theory, the SCCT constructed its model. Through experiments, it also examined the key propositions in the model. According to different crisis situations, it suggested different crisis c^ommunication strategies. The construction, methods and perspective of SCCT were so inspiring that it made a breakthrough to the research tradition of crisis communication. This paper made a general review of the construction, examination and suggestions of SCCT, and raised an assessment of the theory＇s contribution to research and practice in the end