重大突发公共事件的微博舆情监测与引导初探

A Study on the Monitoring and Guiding of Public Opinions through Twitters in the Case of Significant Public Emergencies

在风险社会和媒介化图景的双重背景下,重大突发公共事件的微博舆情加大了政府对"第三空间"的管理风险。本文以微博舆情的价值构建和学理研究为基础,深入剖析重大突发事件微博舆情研究的背景、原因、内容、方法,创新性提出"第三空间"的舆情形成机理,并对微博舆情的监测与引导机制展开学理探讨。

In a risk-possessing society and an era of media,twitters play an important role in the monitoring and guiding of public opinions in the case of significant public emergencies for the government.This paper studies the so-called ＂third space＂ mechanism in terms of background,causes,contents,methods and creativity.