“新闻洞”视角下的美国《读者文摘》栏目设置的研究

The Analysis of the Setting of Columns of American Reader's Digest in "the News' Hole" Perspective

栏目设置作为期刊内容不可或缺的一部分,它直接关系到期刊整体的质量。以创刊88年的当前世界上最畅销的杂志美国《读者文摘》为例,在介绍美国《读者文摘》期刊栏目名称、类型、数量及特色的基础上,运用内容分析方法,探究该期刊栏目设置中的"新闻洞",以寻求对我国期刊栏目设置具有指导意义的规律。

The setting of columns is directly associated with the overall quality of a journal. This paper introduces the names, types, features, and the number of columns in American Reader＇s Digest with a history of 88 years. ＂The news＇hole＂ presented in the column setting of＂ American Reader＇s Digest is investigated by applying content analysis method in order to seek its roles in guiding the development of journals of China.