国产动漫艺术的价值取向

Value Orientation of Domestic Comic and Animation Arts

动漫产业作为创意产业,已经被越来越多的人关注,业已成为继IT产业之后的又一朝阳行业。动漫,作为电子科技成果与文化艺术的结合体,既是产品更隶属文化艺术范畴。国产动漫艺术应具有中国传统理念的艺术价值取向:应该是大众的、民族的,即应具有寓教性和娱乐性。

Comic and animation industry as creation industry has gradually wakened people＇s interest. It is argued in the paper that the value orientation of domestic comic and animation arts should belong to the pubic, to the nation and to the word. It should be of instruction and of entertainment.