10Gattiker,U. E. , Perlusz, S. , Bohmann K. , & Sφbrensen,C. M. (2000). The virtual community: Building on social structure, relations and trust to achieve value [ EB/OL]. [ 2008-10-11 ]. http://papers. weburb, net/archive/00000006/01/The_Virtual_Community. PDF.