新媒体环境下市场化党报深度报道的路径探索——以《广州日报》“新闻蓝页”为例

Probe into the In-depth Reporting of the Market-Driven Party Newspapers under New Media Environment——With Guangzhou Daily's News Blue Pages as an Example

新媒体传播时代,面对民意喷涌与市场竞争,市场化党报创新出深度报道这一独门利器。在新媒体环境下,处于转型期社会的市场化党报深度报道也受到宣传逻辑、市场逻辑、新闻逻辑等多种制约。市场化党报在深度报道领域深耕探索,在两舆论场互动中呈现出民本化报道趋向,在市场化导向下也催生出以中性题材、故事化讲述为主的报道模式,在新闻呈现方面,"受众观"驱动下实现了版面形式从易读到悦读的蜕变。

In the new media age, under the pressure of the public opinions and competition, the market-driven Party Newspapers created in-depth reporting as a detached weapon. Under the new media environment, the in- depth reporting of the Party Newspapers during the transformation period of China is also limited by publicity logic, market logic, and journalism logic. The in-depth report of the Party Newspapers, after the explorative research, presents the following three features ： the tendency of serving the community in the interaction of two opinion fields, the market-oriented reporting patterns created by the neutral topics and narration about stories, and transformation from easy reading to happy reading driven by the audience in terms of the news layout.