从服务经济看广电网络企业的适度服务

From the Service Economy Moderate Broadcast Television Network Business Services

针对广电网络企业的服务经济特征,通过企业适度服务模型,说明广电网络企业可通过企业服务需求和服务供给的互动管理,合理控制企业服务边界;建设适合广电网络服务需求的综合业务全方位营销服务体系,从而有效解决市场上的利润盲点,形成"利润增长点",以进一步提升企业经济效益和社会效益。

According to the broadcast television network business services and economic characteristics, through the enterprise appropriate service model, description of broadcast television network and enterprises through enterprise service demand and service interaction management, so as to reasonable control of enterprise service boundary; construction for broadcasting network service demand of integrated business full range of marketing service system, thus effectively solving the profits on the market scotoma, form ＂profit point of ＂ to further enhance the economic efficiency of enterprises and social benefits.