超市商品包装人性化设计的应用研究

On Humanization Design of Supermarket Goods Packaging

通过对商品包装在超市销售体系的特征、超市营销业态的销售环境与方式的分析,并结合心理学的知识阐述了超市销售方式与现代包装之间的关系,进而分析了超市商品包装的人性化设计;在此基础上,提出了人性化包装设计"尺度",为包装设计向科学化、合理化、系统化、标准化和市场化的方向发展提供借鉴。商品包装的人性化设计,能更有效地提升商品在市场经济中竞争力。

By means of analyzing the features of commodity packaging in supermarket sales system,the sales environment and the sales patterns of supermarket marketing formats combining psychology knowledge with the relationship between the sales patterns in supermarket and the modern packaging and analyzing the considerations of humanization design of supermarket goods packaging,This paper puts forwards the designing scales of humanization design which providing a directional development of packaging designing with scientific,rationalization,systematization,standardization and marketization so as to promote the competitiveness of goods in market economy.