乌鲁木齐城市旅游竞争力初探

An Exploratory Study on Urumqi City Tourism Competitiveness

乌鲁木齐是我国优秀旅游城市,大量的人文和自然旅游资源为乌鲁木齐的旅游开发奠定了丰厚的硬件基础。但乌鲁木齐的城市旅游竞争力还处于较薄弱的状态,多方因素制约着城市旅游竞争力的提升。文章从分析乌鲁木齐市的旅游市场竞争要素入手,对提升乌鲁木齐城市旅游竞争力的策略进行了初步探讨。

Urumqi is an excellent tourism city in China. It has a large number of cultural and natural resources, which laid a substantial foundation on tourism development. However, the competitiveness of the urban tourism in Urumqi is still in the relatively weak state, many factors constrain the promotion of it. This paper discusses the strategies of enhancing the urban tourism competitiveness from the analysis of the tourism market competition elements of Urumqi.