江西入境旅游消费变动分析及合理化对策研究

对2001年来入境游客消费水平和旅游消费结构进行分析,得出入境游客消费水平较低,增长缓慢,非基本旅游消费比例过低,旅游消费结构合理化进程缓慢的结论,并从消费环境、产品开发及购物、娱乐收入等方面提出旅游消费合理化对策。

An analysis of travel consumption structure and consumption level of the foreign tourists since 2001 in Jiangxi Province has been made. It draws a conclusion that the tourists＇ consumption level is low as well as its speed of growth, non-basic travel consumption ratio is too low and the process of rationalization of tourist expenditures structure lags behind. Thus the paper puts forward countermeasures of tourist consumption rationalization from the following aspects such as consumption environment, product development, shopping and entertainment income.