面向品牌认知的产品形态推演方法

The Method of Brand Recognition Oriented Product Form Renovation

指出了体验经济时期品牌识别对于企业经营的重要性以及产品系列延伸策略的普遍性。针对品牌视觉认知,采用Design Formation Analysis(DFA)方法提取品牌识别的形态隐式和显式特征。在此基础上提出了基于形态推演法则的形状文法,并通过此进行产品形态推演。最后通过吸油烟机形态推演实例验证了方法的可行性。

The importance of brand recognition to enterprise management and the universality of product series extension strategy in experience economy period were pointed out.For brand visual perception,Design Formation Analysis（DFA）was presented to extract the implicit and explicit form features,then the traditional shape grammar was extended to the one based on innovative rules for product form deduction.Finally,the feasibility of the method was verified through the application example of range hood form deduction.