高职校园电视台的公司化管理模式探讨

On the Company Management Model of Campus TV Station in Vocational Colleges

校园电视台公司化管理模式诞生于高职院校特殊的文化土壤。针对"Y世代"高职生的学习特点,蓝光电视台构思了公司化管理模式的理论构架,并通过校企合作人才培养项目和校内教学服务项目进行实践探索。具体管理方法有三:一是"聚沙成塔"零星时间管理法;二是项目团队和后援会组织管理法;三是培训和现场指导相结合的员工激励管理。

The company management model of Campus TV station was born in the special cultural soil of vocational colleges.In response to the learning features of the＂Y Generation＂students,the Blue—Ray Television creates the theoretical framework of the company management model and studies the model through school—enterprise cooperation projects and teaching service projects.Following is the three specific management methods：First,the sporadic time management method;second,the project team and group—supporting management method;third,the staff incentive management which combines training and on—site guidance.Finally,the paper concludes the problems in the company management model of campus television station,and proposes the future development.