营销观念的变迁及启示

Changes and Revelations of Marketing Concept

营销观念的变迁大致经历了五个阶段,即生产观念、产品观念、推销观念、市场营销观念、社会营销观念。由营销观念的发展演变获得启示:营销观念是与时俱进的;企业必须兼顾消费者、社会和企业三者的利益;我国企业树立实施正确的营销观念任务重大而艰巨。

There are about five stages of changes of Marketing concept：production concept,product concept,selling concept,marketing concept and social marketing concept.The revelations we can get from the development and changes of marketing concept are as follows：the marketing concept should be kept up with the times;companies must take into account the interests of the consumer,the society and the business;to Chinese enterprises,establishing and implementing the right marketing concept is a heavy and difficult task.