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生活方式研究的发展与应用 被引量:3

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摘要 "生活方式"是一种重要的市场细分工具。本文回顾了生活方式市场细分研究的历史及方法,希望能对中国市场需要的研究起到一定作用。
作者 刘萍
出处 《现代商业》 2011年第35期15-16,共2页 Modern Business
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