论横向一体化的动因、条件及实施路径

Discuss on the agent, conditions and implementation of horizontal integration

自20世纪90年代以来,企业市场需求愈来愈呈现出多样性和不确定性,通信技术迅猛发展和经济发展出现全球化特征以及新兴技术不断涌现使纵向一体化战略的负面效应凸显。而具有实现规模经济、整合资源、降低成本、减少对手以及易于扩张生产能力等优势成为企业横向一体化战略发展的动因。在不违反政府法规限制、所处产业处于成长期、自身有强大资金和人才实力以及规模扩张增强实力的条件下,企业应采用协作、集合和实体联合等发展路径实施横向一体化战略,迅速有效地整合资源以便发挥横向一体化优势,增强企业核心竞争力。

Since the 1990s, the demand of enterprises＇ market shows more and more diversity and uncertainty, the negative effect of vertical integration strategy became highlighted, which was caused by the appeared globalization characteristics of the rapid development of communication technology and emerging of new technologies. However, the advantages of horizontal integration, that can achieve scale economy, integrate the resources, reduce cost and opponents, expand production ability easily, these have becoming the agent of strategic development. In the conditions of compliance with government regulations limit, the growing industry, strong capital and talent, enhancing the strength of the scale expansion, enterprises should adopt cooperation, set and the entity joint on the development path to implement the horizontal integration strategy, integrate the resources effectively to display the horizontal integration advantages, enhance the core competitive power of enterprises.