摘要
从现代模块化、平台化战略的基本概念和理论入手,结合产品市场战略决策方法以及产品模块化平台化工具和手段,提出针对摩托车企业实施模块化、平台化产品开发的流程和解决方案。
Based on the concept and theory of modular design and product platform strategy, and by utilizing product market strategic decision and tools of modular design and product platform, the solution and process for motorcycle modular and platform development have been proposed.
出处
《摩托车技术》
2011年第12期36-38,共3页
Motorcycle Technology
关键词
产品族
模块化
平台化
市场细分
大规模定制
Product family Modularity Product platform Market segment Mass customization
