西部小城镇体育产业发展构思——以广西平果县为例

Theoretical Exploration on Sports Industry Development in the Western Town——Taking Pingguo County's Sports Industry in Guangxi as Example

利用文献资料结合实地调研,以广西平果县为例分析了西部小城镇发展体育产业的前期构思。研究表明:平果县发展县域体育产业应从体育产业环境培育、体育产业的前期投资与融资、体育产业产品与市场选择、体育产业链维护与消费培养、体育产业的可持续发展以及体育产业特色品牌构建等方面予以思考,为县域体育产业实践构建思路。

With the studying methods of literatures and sports industry developing consideration in western town investigation on spot, the authors of this paper analyse as Pingguo County for example. The studying results show that, in order to develop sports industry Pingguo County should have an all-round consideration on cultiva- ting sports industry environment, investing and financing in sports industry, production and market selection in sports industry, sports industry chain maintenance and consumption cultivation, sustainable development in sports industry and constructing its production logo which will beneficial for the sports industry practice.