网络代购背景下制造商两市场定价策略研究被引量：3

Pricing Decision in Two Regional Markets with Online Purchasing Agents

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摘要本文研究了当两个区域的市场存在价格差异情况下,网络代购商出现时两区域市场中需求结构呈现出的特征,及其对制造商定价策略的影响;分别探讨了三种消费者渠道偏好参数水平下,制造商可能提出的四种价格策略,探讨了采取不同的价格策略时,两市场消费者的需求水平及制造商的收益状况,最后,通过数值模拟和仿真对各个参数对不同的定价策略的影像进行比较分析,给出了相关结论。 In this paper,we consider the manufacturer＇s pricing strategy with the existence of online purchasing agents in two regional markets.Then we investigate the demand structure of the two regional markets and its impact on the manufacturer＇s pricing strategy.We discuss the manufacturer＇s price and profit under four different pricing strategies.Meanwhile,through theoretical analysis and numerical simulation,we explore the effect of various parameters on the manufacturer＇s profit under different manufacturer＇s pricing strategies.

作者谭佳音李波

机构地区天津大学管理与经济学部

出处《西安电子科技大学学报（社会科学版）》 2011年第6期17-26,共10页 Journal of Xidian University：Social Science Edition

基金新世纪优秀人才支持计划资助项目(NCET-06-0236) 高等学校博士学科点专项科研基金资助项目(20100032110034)

关键词网络代购制造商定价策略两区域市场消费者渠道偏好 Online purchasing service Manufacturer＇s pricing strategy Two regional markets Consumers＇ channel preference

分类号 F724.6 [经济管理—产业经济]

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