摘要
我国药品营销渠道相对落后,使得药价虚高。要降低渠道成本,增强医药企业的市场竞争力,重点要从管理观念创新、渠道的制度创新、渠道主体创新、流通手段创新等方面来改进药品营销渠道。
The medical marketing channel in China has made the price of medicine in a high level. It is necessary to make innovation in the medical marketing channel from management concept, institution, participants and distribution means in order to reduce channel cost and improve competitiveness of medical enterprises in the market.
出处
《改革与战略》
北大核心
2011年第12期51-53,111,共4页
Reformation & Strategy
基金
云南省教育厅科学研究基金项目(项目编号:09C0113)研究成果
关键词
药品
营销渠道
创新
medicine
marketing channel
innovation
