户外广告设置与城市环境的协调发展

On the coordinated development of outdoor advertisement design and urban environment

随着经济的繁荣,户外广告在我国城市建设中得到了迅猛的发展。户外广告以其独特的广告传播形式和特色,在现代社会中发挥着重要作用。与此同时,户外广告与城市环境之间的问题与矛盾也日渐凸显,并对城市环境造成了一定程度的破坏和污染。基于此,从户外广告的功能与特点、户外广告的设置、户外广告与城市环境的协调等方面,探讨了处理好二者的关系,使户外广告与城市环境协调统一、和谐发展的问题。

With the prosperity of market economy,outdoor advertisements have witnessed rapid development through urban construction in China.With their unique forms in communication and characteristics,such advertisements play an important role in modern society.Meanwhile,the contradiction between outdoor advertisements and urban environment becomes increasingly more salient and outdoor advertisements cause certain destruction and pollution to urban environment.Therefore,how to properly handle the relationship between advertisements and urban environment and make them integrate and develop harmoniously with each other have become an urgent issue.