C2C电子商务信任评价模型设计与实现

Design and implement of C2C e-commerce trust model

目前C2C电子商务环境下使用的信任评价模型存在诸多问题,提出基于交易成功率的C2C电子商务信任评价模型,并从模型框架、信任值计算、信任评价模型算法、用户信任值存储、仿真实验等多个方面对模型进行阐述。通过仿真实验,从评价准确率和交易成功率两点就本模型与淘宝的信任评价模型进行比较。

In view of the problems which exist in the C2C e-commerce environment using trust evaluation model, a trust evaluation model of C2C e-commerce is proposed based on success rate of transaction, and multiple aspects of the model are expatiated, such as framework of model, calculate trust data, algorithm, the store of the user trust data, simulation and so on. Through the simulation experiment, the trust model is compared with the Taobao’s trust model about assessment accuracy rate and transaction success rate.