摘要
研究宗教旅游景区游客与香客的旅游行为有利于宗教旅游景区对其不同细分市场进行开发与管理。以衡阳回雁峰景区为例,采用深度访谈法和观察法收集数据,利用SPSS软件进行数据处理,分析了宗教旅游景区游客与香客的旅游行为在游览线路、游览景点、不同类型景点的游览时间、寺庙内的活动等方面存在的较大差异,并提出了相应的建议。
Study on tourism behavior of visitors and pilgrims in religious scenic spots is beneficial to development and manage- ment of different segment markets. Taking the Hengyang Huiyan Peak Scenic Spot as an example, the article took the depth interview and observation methods to collect data and adopted the SPSS software to process data. The article analyzed the visi- tors＇ and pilgrims＇ distinct behaviors in visiting route, visited scenic spots, staying time in different scenic spots and activities in temple. The corresponding suggestion about the management of scenic spot is put up with in the end.
出处
《衡阳师范学院学报》
2011年第6期118-121,共4页
Journal of Hengyang Normal University
基金
湖南省教育厅科研项目(11C0206)
衡阳师范学院科学基金项目(10A40)
衡阳师范学院旅游管理重点学科资助项目
关键词
宗教旅游景区
游客
香客
旅游行为
religious tourism scenic spot
visitors
pilgrims
tourism behavior
