旅游方案选择的消费者行为分析

Analysis on the Consumer Behavior in Selecting Tourism Program

旅游教研室设计的旅游方案研究人们的选择行为。实验结果显示,人的行为并没有体现经济理论假设中的完全理性,有时人的行为选择也会出现一种非理性。由于人的行为是受多种因素的影响,其中经济因素只是影响人类行为的一个方面,而经济行为受收入水平、消费者偏好、制度设计等多因素制约。可见,"人及其行为"应该成为经济学研究的核心和主题。

The tourism programs designed by the Department of Tourism were used to study the selection behavior of people. Our results showed that people＇s behavior did not reflect the full rationality assumed by economic theory, and people＇s behavior appeared an irrational choice under some circumstances. Economic factor is only one thing that affects human behavior, among a great deal of influencing factors such as income levels, consumer preferences, system design constraints and so on. Thus, great importance should be attached to the ＂People and their behavior＂ in the economics research.