1Anderson, J.,& Thompson R. (1989). Use of an analogy in a production system architecture. In V. Stella, & O. hndrew (Eds.), Similarity and Analogical Reasening (pp. 267-297). Cambridge: Cambridge University Press.
2Blackwell,R.D.,Miniard, P.W.,& Engel, J.F. (2001).Consumer behavior (lOthed.). New York: The Dryden Press.
3Doyle, Messaging E-Mail as Direct Journal Customer S 11, Iss. 2, Shaun (2003),"Is Instant Going to Replace SMS and the Medium of Choice for Customer Communications?" of Database Marketing & trategy Management, Dec, Vol. 175.
4Frenzen, Jonathan and Harry L. Davis (1990),"Purchasing Behavior in Embedded Markets, "Journal of Consumer Research,Vol. 17(June), pp. 1-12.
5Hennlg-Thurau, T., K. P. Gwinner, and D. D. G. remler, (2002), "UnderstandingRelationship Marketing Outcomes-An Integration of Relational Benefits and Relationship Quality, "Journal of Service Research 4(3), Feb, pp. 230-247.
6Richins, Marsha L. (1983),'Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study, "Journal of Marketing, Vol. 47, No.1, Winter, pp. 68-78.