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高新技术企业口碑营销初探 被引量:1

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摘要 在当今的网络环境下,口碑营销已成为重要的营销手段。本研究从口碑类型、传播渠道、发布者特征和接受者特征等四个方面进行深入解析,为传统零售企业提出可行性建议。以期帮助其与客户建立良好关系并提升企业和品牌形象。
出处 《管理观察》 2011年第31期35-36,共2页 Management Observer
基金 北方工业大学学生科技活动课题
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