传播学视角下选择性理论对高校思想政治教育工作的启示

Some insights from selectivity theory on ideological and political education under the framework of communication

高校思想政治教育工作可以视为一种传播活动,即思想政治教育信息在教育者和大学生之间的传递和接受。将传播学选择性理论研究同高校思想政治教育实践联系起来,探索高校思想政治教育工作新思路和新方法。通过大量的理论研究和实证分析,认为深入有效的了解和沟通、尊重个性差异的因材施教、易得易懂易记的信息传播、妥帖有效的方法技巧,是提高思想政治教育工作质量和效果的关键。

The ideological and political education in universities could be viewed as a kind of communication,which embodies the message delivery and acceptance between educators and students.Hence,this paper endeavors to combine the selectivity theory in communication with the practice of ideological and political education,explores the decisive factors and inner laws of selectivity theory and hopefully acquires the new thinking and methods for ideological and political education under the guidance of theory.Through extensive theoretical and empirical analysis,the paper discovers the key to improve the quality and effects of ideological and political education lying in the deep understanding and effective communication,the teach of students according to their aptitude,the transfer of messages that are easy to acquire,comprehend and remember as well as the appropriate methods and techniques in this process.