全科医学中心SWOT分析与策略

SWOT analysis of the general practice centre and tactics for its development

目的:用现代管理学SWOT分析法理论,从管理学层面对全科医学中心工作开展中出现的现象和学科建设进行分析并找到应对策略。方法:通过SWOT分析法,对全科医学中心在三甲综合性医院开展全科医学继续教育以及与区域社区卫生服务中心开展双向转诊,技术服务指导等方面工作的内外部环境进行梳理,分析存在的优势和劣势,提出了全科医学中心在全科医生继续教育与双向转诊"中的相关问题。结果:通过分析,在克服劣势、把握机会、回避威胁的基础上对全科医学中心的发展提出未来可持续发展的应对策略。结论:采用现代企业管理SWOT理论分析三甲综合医院全科医学中心在双向转诊及全科医学继续教育中的优势、劣势,并提出四种应对策略分析,从而有效调动全科医学中心的优势力量,提高工作效果,取得显著效果。

Objective： The SWOT analysis,a tool of modern management science,was applied in analyzing the problems in general medicine center,and in solving these problems.Method： Through SWOT analysis,we analyzed the two-way referral services,technical services,guidance and other aspects of the work in the general medical center in the top three general hospitals which carry out general and regional continuing medical education and community health centers.Meanwhile,we analyzed the existing strengths and weaknesses.Results： Through applying modern business management of SWOT method,it would be beneficial in the sustainable development of general medicine center.Conclusion： We analyzed the advantages and disadvantages of two-way referral and continuing medical education of General Medical Center in the top three General Hospital,and proposed four strategies,which could efficiently improve the activity of General Medical Center,and achieve remarkable results.