网络文化环境下高校校园文化建设的思考

Construction of College Campus Culture under Network Cultural Environment

高校校园文化作为一种亚文化形态,必须以社会主义核心价值体系为指导,以大学精神为旨归。在新媒体技术创造的网络文化中,高校校园文化在与异质文化的交流和碰撞中,一方面获得了发展动力,民主精神得到弘扬,另一方面也面临强势文化的侵入和恶性信息的泛滥。加强新媒介环境下的高校校园文化建设,应该从三方面着手:一是加强制度建设;二是弘扬主流文化,将马克思主义中国化的最新成果融入民族文化,强化大学生的文化认同感;三是加强对大学生的媒介素养教育,增强对媒介的本质认识。

As a subculture, campus culture in colleges must be guided by the socialism core value system. With new media technologies creating a network cultural environment, college campus culture is experiencing a profound change. To strengthen the construction of college campus culture under new media environment, three aspects should be concerned： the first is to strengthen the system construction, the second is to develop the mainstream culture, and the third is to enhance the media literacy education of college students.