打造国际旅游岛,加强海南本土化教学案例的建设与研究

To Strengthen the Localization for Case Teaching and Study with Hainan's Construction of International Tourist Destination

案例教学法就是将真实的企业实践记录下来形成案例,以案例为教学的基础,启迪学生思维、培养学生能力的一种教学方法。应用性、实践性都很强的市场营销学科,运用案例教学法能更有效地达到联系市场实际,提高学生职业能力的目的。市场营销案例必须要真实、科学、生动、实用,特别要贴近区域市场、就业市场。因此,加强本土化营销案例建设,发挥其在教学中的作用显得尤为重要。分析目前营销案例及其在教学中存在的问题,尝试提出营销本土化案例建设的思路与途径。

The case method is to record the real business practices to form case to case basis for teaching, inspire students thinking, the ability of students as a teaching method. Application, practice is a strong marketing disciplines, the use of case teaching method to more effectively link the actual market reach, improve their professional competence purposes. Marketing Case must be true, scientific, lively, practical, especially close to the regional market, the job market. Therefore, strengthening the construction of localized marketing case, to play its role in teaching is especially important. Case and its analysis of the current marketing problems in teaching, try to put the localization of marketing ideas and ways to build the case.