信息技术视角下旅游目的地营销系统的功能提升研究——以上海世博网为例

Functional perfection of tourism destination marketing system from the perspective of information technology——A case study of Shanghai World Expo Website

文章从信息技术的视角下基于旅游目的地营销系统功能的角度对上海世博网进行分析,从信息整合及发布、网上交易、顾客关系及服务、网络品牌、特色功能服务、系统内资源共享六个方面来分析上海世博网,并从中得出对旅游目的地营销系统构建的启示。

On the basis of the angle tourism destination marketing system function, this article analyzes Shanghai World Expo Website from the perspective of information technology, including six aspects ： information integration and dissemination, online transactions, customers relations and service, network brand, features function service and resource sharing within the system, and it sums up the enlightenment of the construction of tourism destination marketing system.