论网络影评的产生与发展趋势

On Generation and Development Trend of Web Film Review

网络影评是电影批评在网络时代的新形式。作为一种新生的文化力量,它和其它的任何一种艺术形式一样,有其产生和发展的过程。网络影评产生的前提条件是通讯技术和网络技术的发展;受众多元化、个性化的需求是网络影评产生的社会基础;传统影评在市场经济的冲击下逐渐边缘化、视听新媒介霸权对文字的全面挤压是网络影评产生的社会文化背景。多种文本形态和传播形式并行互补、多元共生;在技术性和艺术性两极之间寻求平衡;文化资本的商业运作介入网络影视评论;与传统影评的融合是网络影评发展的主要特征和趋势。

Web film review is a new form of the film critics in internet age.As a new cultural force like any other art form has its emergence and development process.The prerequisite for web film review is the development of communication technology and network technology;audience diversity and individual demand is the social basis for web film review;traditional film reviews under the impact of the market economy have gradually been marginalized,and audio-visual media hegemony on the wording of the new round extrusion is a comprehensive social and cultural background.A variety of text forms and forms of communication complement each other,parallel and multi-symbiotic,which try to find the balance between two poles of technical and artistic;the business operations of cultural capital involved in web film review,and the integration with traditional film review can be taken as main feature and trend of the development of web film review.