摘要
The university-industry engagement serves as a cooperation that gives benefit to both parties. The universities and the industries are dependent on each other as the university＇s role is to produce human capitals to work at the industries, and the industries on the other hand need human capitals to run their business. However, this kind of dependency could raise issues that cause difficulties for both parties if the relationship is not checked and balanced from time to time. The universities should be aware of the industries＇ changing needs as time changes. Hence the programmes that they offer to their students should take into consideration the industries＇ needs. This research was to identify the current practices of the university-industry engagement, to appraise the factors contributing to the effectiveness of the university-industry engagement involving UMP （Universiti Malaysia Pahang） and the identified industries, to map the prospects and challenges that UMP faces in the university-industry engagement and to propose the best approaches that the university could engage to provide high class human capitals to work at the industries. This research employed a survey in the form of interviews and expert group discussions. The results show that there is still a mismatch in the university-industry engagement. The representatives from the industries felt that they should be actively involved in the university＇s activities, especially in teaching, learning and industrial training for students. They had given a few suggestions to be forwarded to the university
