基于医院呼叫中心的客户关系管理(CRM)系统的案例分析

The Cases Study for the Customer Relation Management System Based on Hospital Call-center

本文通过对两例成功运用CRM医院呼叫中心的实例进行分析,探讨了在医院实施基于医院呼叫中心的客户关系管理(CRM)系统的前景。并提供了一套基于医院呼叫中心的CRM系统的设计方案。

To study the two successful cases about the custoraer relations management system based on hospital call-center, we discuss it＇s future, and provide a kind of design plan for CRM based on hospital call-center.