旅游目的地游客安全感的影响因素实证研究——以福建泉州为例

An Empirical Study on the Affecting Factors of Tourists' Sense of Security in Tourist Destinations——A Case Study of Quanzhou,Fujian Province

安全感是旅游目的地安全状况的"晴雨表",是游客在旅游目的地的最基本需求。文章通过文献回顾、案例分析和在线网络点评数据挖掘,归纳出游客安全感的影响因素,同时通过对来泉州游客的问卷调查,采用因子分析,提取出游客安全感的5个影响公因子:治安状况、旅游环境、服务内容、地域文化和感知信息。为进一步研究游客安全感的影响因素对游客的影响程度,采用K-means均值快速聚类法,将游客划分为平衡型、谨慎型和冒险型3类;采用多元回归分析验证了游客安全感的5个公因子与安全期望的相关关系,其中,感知信息、旅游环境、治安状况、服务内容4个公因子与游客安全期望成正向影响,地域文化与游客的安全期望成负相关。

Sense of security is the ＂ barometer＂ of safe condition in tourist destinations as well as the basic requirement of tourists. The paper, through literature review, analysis of case studies and online network comment data, sums up the affecting factors of tourists＇ sense of security and by way of questionnaire survey of tourists coming to visit Quanzhou and adopting factor analysis, extracts five factors that affect their sense of security ： public order; tourist environment; service content; regional culture and perceived information. By applying K-Means Cluster Analysis, we divide tourists into 3 categories ; namely, ＂neutral-type＂, ＂cautious-type＂ and ＂adventuroustype＂. By adopting multi-regression analysis, we test the inter-relationship between five factors of tourists＇ sense of security and their safe expectation, in which perceived information, tourist environment, public order and service content exert positive impact on tourists＇ safe expectation, while regional culture is negatively related to their safe expectation.