网络弹窗广告的伦理思考

Ethical Thought of Network Popup Window Advertisement

网络不仅仅是传播信息的工具,也成为网民言论抒发和心理交流的场所。在这个"公共场合"里,广告如影随形般刺激着网民的神经,尤其是弹窗广告。推广产品服务本来无可厚非,若强制网民接受其信息,就不是那么合理了。从伦理的角度思考网络弹窗广告,并对弹窗广告的发展做出建议,期待其改善后能以更好的形式发展。

Network is not only a tool of message communication, but also a place for net citizens＇ mental communications. On these public occassions, advertisements, especially popup window advertisements stimulate net citizens＇ nerves at any time. General speaking, it is not wrong to introduce one＇ s products or services, but it is not reasonable to force others accept these informations. So this essay studies popup window advertisements from the perspective of ethics and puts forward some suggestions for the improvement and better forms of development of such advertisements.