摘要
我国农产品物流企业多为中小型企业,选择发展战略至关重要。基于此,根据五力模型分析中小型农产品物流企业的外部竞争环境,采用SWOT分析矩阵将内外部因素加以匹配,形成四种交叉组合的矩阵战略,提出其发展的对策建议。结果表明,中小型农产品物流企业应在不同的时期选择不同的发展战略,利用自身优势,减少劣势,抓住机遇,迎接挑战,向大型农产品物流企业发展,实现农产品物流服务的创新价值。
Chinese current agricultural logistics enterprises are mostly small and medium sized agricultural enterprises, selecting development strategies. Based on this, according to the five forces model analysis of small and medium agricultural enterprises of the external competitive environment of logistics, the use of SWOT analysis matrix to match the internal and external factors, the formation of four kinds of cross - combination matrix strategies, proposed the development of countermeasures. The results show that small and medium sized logistics enterprises of agricultural products at different times should choose a different strategy, using their own strengths, reduce weaknesses, seize opportunities, meet challenges, to large - scale agricultural development of the logistics business, logistics service innovation to achieve the value of agricultural products.
出处
《经济问题》
CSSCI
北大核心
2012年第1期78-82,共5页
On Economic Problems
基金
2010年国家社科基金年度项目(10BJY075)
中国博士后科学基金第四十九批面上资助项目(20110491644)
陕西省社会科学界联合会重大理论与现实问题研究资助项目(2011Z016)
关键词
SWOT分析矩阵
农产品物流企业
矩阵战略
发展对策
SWOT analysis matrix
agricultural logistics enterprises
matrix strategy
development strategies
