创意产业的不确定性来源与管理对策分析

Analysis on Uncertainty Origin and Management Strategies of Creative Industries

文章通过相关文献整理对创意产业的特征进行总结,并归纳出创意产业的不确定性主要蕴含在"创意"产业化的全过程中。体现在以下方面:创意产品形成的不确定性、消费者互动的不确定性和创意产业发展环境的不确定性。考虑到内外部不确定性影响因素,文章认为对创意产业不确定性进行有效管理,需要从创意产业发展规范统一化入手,加大创意产业人才与配套设施的投入,促进资本市场与创意产业的对接。

Based on the extensive literature review, this paper summarized of the characteristics of creative industries and concluded that the uncertainty of creative industries implicit in the whole process of the ＂Creativity＂ industrialization. They are shown in three main aspects, such as the uncertainty of the creative products formation, the uncertainty of the consumer interaction, and the uncertainty of the development environment of creative industries. Considering the uncertainty of internal and ex- ternal factors, this paper argued that effective management strategy should start from the standardization development of creative industries, increase investment in creative talent and facilities and promote the creative industries merge with capital market.